When Your Loud Restaurant Eclipses Your Quality Food, Distribution Companies Help
Sound advice: Tune into what your guests want in a restaurant
We’ve all been there before: out for dinner to enjoy the company of family, a significant other or co-worker—but in the end, all you’re served up is the exact opposite. Piercing sounds of children screaming, cooks shouting orders, speakers blaring and servers loudly taking orders leaves you aching and asking, “Check please!”
An inviting environment is arguably one of the most crucial factors for gaining regulars and ultimately, building your bottom line.
Yes, while the quality of cuisine from your food distribution companies and your menu choices are important, the social component is the foundation of dining out. Distracting ambient noise can be the first to kill that vibe.
Addressing the few corrective steps below ensures your guests won’t feel left with a poor experience when their check comes.
Pop open Yelp to notice the high value that restaurant reviewers put on ambience and noise level, each listed as one of the top details at eateries. And it doesn’t stop there. Crawl the written reviews to see complaints about restaurants who’ve gotten their atmosphere all wrong.
So, how loud is too loud? According to Occupational Safety and Health Administration’s, or OSHA, guidelines, restaurants cannot expose visitors or employees to music that is 90 decibels or more, which holds for noise beyond music.
Even at that, it’s likely you’ll receive guest complaints, as studies have shown the most comfortable level for conversation is about 60 decibels, comparable to the low hum of an air conditioning unit. Remember, they came for a meal, not a rock concert.
To test that your sounds aren’t driving crowds away, it’s important to employ an outside ear. General managers and other members of the leadership team are more likely to have adapted to their workplace. Ask a member of your family for a comprehensive review, or analyze your noise levels with an inexpensive sound meter.
Mop up the noise
Research by Zagat revealed that one of the most frequent guest complaints—second only to service issues—is excessive surrounding noise, which often happens from improperly designed acoustics.
If your restaurant is in the stages of build out, get ahead of the potential issue by incorporating acoustic paneling within the ceiling or on walls. If you’ve already opened, consider adding aesthetically pleasing components that dampen excessive noise, including textured wall hangings, such as tapestries, or window treatments. Even reupholstering your seating with sound-absorbing materials can lower ambient noise.
Schedule a live band
Or, just nix the overhead stereo system altogether and opt for a more natural feel. Live bands, acoustic artists or DJs can draw in diners who are looking to be fed and entertained.
It’s essential to book acts according to your restaurant’s atmosphere and clientele. Their music, similarly, should set the background scene, not be domineering. Live entertainment can be a great source of more publicity, new guests, higher drink orders and ultimately, an increased bottom line.
Not all food distribution companies can hear you
While we specialize in providing your restaurant top-of-the-line ingredients and products, we’ve been in your shoes, and know a happy guest takes more than a good meal. That’s why we provide menu development, restaurant consulting and more.
Can all food distribution companies say that? Get in touch with RDP Foodservice today.